Why use EEG for research?

What’s EEG?

What are the benefits of EEG?

High temporal resolution

Due to its high temporal resolution, EEG is able to index pre-conscious processes.

Affordability and mobility

Sports Science: Paxton Lynch undergoes the pressure test with Emotiv Insight EEG Headset.

In-house or remote studies

What can we measure with EEG?

Caveats to consider

EEG in current research

Medical or Clinical Neuroscience

Neuromarketing

EMOTIV x Neuromarketing — Future of Consumer Behavior at L’Oreal’s Luxury Lab.
EMOTIV x Neuromarketing — How the brain reacts to different pricing suggestions.

General Neuroscience Research

Brain computer interfaces(BCI)

Brain computer interfaces (BCI) — The stunning creations from John, an 8-year-old boy with cerebral palsy, at brainpaintbyjohn on Instagram
Brain computer interfaces (BCI) — EMOTIV’s EPOC headset & the iconic TONTO synthesizer are the perfect match.
Brain computer interfaces (BCI) — EMOTIV x Rodrigo Hubner Mendes, driving F1 car using mental commands

References

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EMOTIV is a neuroinformatics company advancing understanding of the human brain using electroencephalography (EEG).

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